Panama City Beach, FL—The Gulf Coast is about to turn up the volume. The 14th Annual Gulf Coast Jam Presented by Jim Beam, hailed by Billboard as one of “The 10 Best Country Music Festivals,” returns May 28–31 at Frank Brown Park with a star-studded lineup and a new partner ready to fuel the fun: Monster Energy, the festival’s official energy drink.
Headliners Post Malone, Chris Stapleton, Keith Urban, and Riley Green will share the stage with over 20 top country artists across four unforgettable days of music, beach vibes, and southern hospitality.
“Monster Energy is huge into music, and we are thrilled to welcome them to Panama City Beach,” said Executive Producer Rendy Lovelady. “They not only bring a great product, they bring fun!”
Craig Devaney, Sr. Director of Regional Marketing for Monster Energy, added, “Partnering with Gulf Coast Jam lets Monster Energy fuel unforgettable moments for fans, artists, and the Gulf Coast community. We’re excited to bring the Energy to the coast this summer!”
Festivalgoers can expect Monster Energy drinks at bars and food stations across the grounds, plus fan experiences and a sweepstakes giving one lucky winner two VIP passes and $1,000 spending cash with the purchase of a Monster Energy drink. The sweepstakes runs through April 30, 2026 across Alabama, Georgia, Louisiana, Mississippi, and the Florida Panhandle.
“Starting your day at the beach? You’re going to need some Monster Energy to kick off an amazing night of music,” said Mark Sheldon, COO of Gulf Coast Jam.
Past years have seen sellout crowds of 30,000, and the festival continues to earn accolades, topping Music Festival Wizard’s 2024 Voter’s Choice poll as the #1 Most Popular Festival in the World and named among the Best Beach Music Festivals in 2025.
Tickets are on sale now at www.GulfCoastJam.com, with general admission, military, college, and first responder passes still available, alongside hotel packages. Skyboxes, luxury suites, super VIP, side stage, The Overlook Club, and the new Eagles Nest have already sold out. Flexible payment plans are available for all pass levels.
2026 Gulf Coast Jam Lineup Highlights:
Thursday, May 28 – Keith Urban, Treaty Oak Revival, Wyatt Flores, Cooper Alan, Walker Montgomery, Gannon Fremin
Friday, May 29 – Chris Stapleton, Marcus King, Jackson Dean, Brent Cobb, Cole Goodwin, Hueston
Saturday, May 30 – Riley Green, Koe Wetzel, Ole 60, Josh Ross, Ashland Craft, Hannah McFarland
Sunday, May 31 – Post Malone, Muscadine Bloodline, 49 Winchester, Elizabeth Nichols, Them Dirty Roses, Skeez
With the sun, sand, and some serious star power, Gulf Coast Jam 2026 promises a weekend that no Gulf Coast music fan will want to miss.